Branding
TNT has always been a 'can-do' kind of company. We just haven't shouted about it before. But with our new ‘sure we can’ strapline, all that’s about to change.
Can we achieve this? Sure we can.
'Can-do' is simply the way we do things at TNT. It’s the attitude we all bring to solving problems, carrying out our daily tasks and responding to our stakeholders and the world outside of TNT.
But up until now, we haven’t used our 'can-do' spirit to differentiate our brand in the many markets served by our Express and Post businesses. With our new ‘sure we can’ strapline, that’s about to change. Crisp, short and to the point, it clearly represents our 'sleeves-rolled-up' and 'get on with it' culture. It says we accept responsibility to fulfill a promise even in difficult situations. And it’s exactly the answer our customers have come to expect from us.
Over the next few years, we'll be making our 'can do' attitude a central part of our global brand positioning. 'Sure we can' will help us communicate that across all our businesses, and to all our stakeholders. We'll be measuring the effectiveness of our new positioning on a regular basis. In time, we hope our brand will become an increasingly important asset to our company, our customers, our shareholders and all of us at TNT.