Identity Manual
Don'ts
The TNT brand is a key asset for the organisation and needs to be protected from incorrect implementation. It is not only the logo that needs to always be correctly reproduced, but all other elements of the TNT group identity must also be implemented according to the rules laid-out in the identity manual.
In order to assist you in determining whether elements of the visual identity are being correctly applied, we have illustrated some of the incorrect uses of the logo, colour, typography, dynamic ellipse….
These illustrations are just examples of the prohibited applications, and should not be seen as a finite list. For further information or to verify if a proposed application is compliant with the rules guiding the implementation of the TNT visual identity please contact the helpdesk.
